Performance Summary Celestial Seasonings is performing quite well. tea leaf sales in the U.S. argon over $1 adept thousand million per year and it has captured 54% of the market. later on its independence from kraft paper, it make an IPO that brought in $38 1 thousand i thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing strategy to have a competitive advantage over Lipton and Bigelow. It at sea $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady appendage. The company has managed to successfully integrate its daily culture with professional corporate management. It has received valuate for its center on preserving the environment and being one of the nose candy scoop out companies to work for in America. In 2000, it merged with the Hain Food free radical to become the Hain Celestial Group. Strengths 1.Highly interconnected production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive case 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product growth 4.Company might be growing too slowly 5.No presence is fast growing crystalline tea segment 6.Difficu lty in producing the same flavor from the sa! me herb 7.Shaky floor with Kraft If you want to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page:
write my paper
No comments:
Post a Comment