Ikea Case Analysis

Prepared by: Solongo Ganbold Shay Cassidy Brittney Backen Mandy Alice Prepared for: Rolf Butz BADM 364 E-Commerce Date: November 7, 2011 hedge in of Contents: Executive Summary1 History of the company2 IKEAs Current and future Profile3 IKEAs arise compendium4 IKEAs Unique sales Strategy6 manufacturing digest10 IKEA Competitors11 Short-Term Recommendation12 Long-Term Recommendation13 terminal15 Exhibits16 Bibliography20 Executive Summary 1. Introduction of IKEA. IKEA is the largest privately held furniture retailer that was founded in 1943 by Ingvar Kamprad. The company employs lots than 127,000 workers and offers inexpensive ready-to-assemble furniture and targets pith class. There are 326 IKEA stores blossom come to the fore throughout 38 countries carrying more than 100,000 reap ings. IKEA besides operates its business online. 2. SWOT Analysis IKEAs world well-known(a) brand name, creative market model and the strong purlieual protection concept stand out as its strengths.

However, stretching so many different kinds of customers sticks certain(p) weaknesses and threats such as local residuumrictions, increasing instance of product recalls, barriers to enter profitable market and the higher requirements of the environment. Therefore by grasping the chance of increasing its online sales and using renewable sources, IKEA still could induce more success into the business. 3. Uniqu e Sales Strategy The company has a constant! concept of fling inexpensive furniture. In outrank to attract more customers and present an ideal home environment with the products being sold, it displays room settings, hardened restaurants, play grounds and rest areas inside the store. It also offers subjection programs, publishes IKEA Family Life magazine and runs a user friendly website called ikeafans.com. IKEA is also great with their support services...If you postulate to get a ample essay, order it on our website: OrderCustomPaper.com

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