SWOT Analysis of AstraZeneca

SWOT analysis of AstraZenecaStrengthsAstraZeneca?s key products were Crestor, Nexium, Seroquel, Arimidex, Pulmicort, Symbicort in 2007 one-year Report. The sales of Crestor, Merrem, Seroquel increased significantly in 2007 but the flowing block-busters of the sozzled is Nexium. The phoner has strong focus on investigate and schooling; it employs 13,000 people at its research facilities, furthermore do acquisitions tie in to R&D by purchasing praise P harmaceuticals, Cambridge Antibody, Medimmune and Arrow Therapeutics. By set emphasis on medicine research, the company invests into the future in set up to find tender components. Due to the strong financial performance of the company it is fitting to provide the financial resources obligatory for developing mod medicines and investments need to reach new trades. WeaknessesPatent ProtectionAs the clear protection of actual sorcerer products expire they must be replaced by new developments to exercise the high revenue of the firm. AstraZeneca?s need for new components deform to retain and increase its market share and competitiveness. Legal casesAstraZeneca has been fined ?60 million by the European Commission for manipulating unmingled laws to lionise competitors out of the market, marking the world-class occasion that antitrust laws cast been used to combat patent abuse (in-pharmatechnologist.com n.d.). The firm must be prepared to wait legal questions, such as: outcomes of litigations or difficulties in obtaining and maintaining regulatory approvals for new products. There be in possession of been numerous patent protection litigations in the US; Seroquel, omeprazole or Crestor in 2007 when AstraZeneca filed patent infringement suits against seven companies that submitted foreshorten new drug applications (ANDAs) seeking to market generic versions of its cholesterol drug before the patents expire. Unlucky outcome of government investigations could harm the company?s prestige , as it happened in 2003 when AstraZeneca ad! mitted to criminal crew to foil the Prescription Drug Marketing Act in the US. climb-down of new developmentsDevelopment of... If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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